How to buy original International products in India & How custom duty works?

Hello there! For my first post here, I’m writing about how you can buy the international beauty and skincare products in India. If you follow me on my Instagram @palletesandpaint you would know that I use 90% international products, so I always get asked where can one buy those from and if yes what’s the process of customs and taxes so today, I’m going to talk all about it. *sigh*

Custom duty in India when you buy directly from website (2020)

The first way to get international makeup is directly going to their website and getting it shipped from the origin country to India by paying shipping AND customs. Custom duty is one of the FAQ I get (how you pay it, how much you pay it etc.) so I’m gonna type it down for you. Custom duty is extremely tricky over small makeup purchases, if someone is an ACTUAL importer there’s no going away from it e.g buying 100 palettes there’s no way you won’t get customs because that is clearly a commercial purchase i.e you will be selling further. Custom duty is calculated by the Indian government and it’s a TAX you’re paying to your own country. The brand you bought from has nothing to do with it, it doesn’t goes in their pocket.

Sometimes some website calculate the taxes for you and ask you to pay it at checkout itself, that only means that your package will be shipped with a note ‘Custom to be paid by the shipper’ hence the person who originally shipped you the package and when you pay at website they’ll use that money to pay when they will be sent bill by the Indian customs.

Custom on your package entirely depends on some factors :


Currently the customs are 50% almost including GST and BCD ( Basic custom duty of 10%) so for example you bought something for INR 1000 and paid shipping of INR 500, The custom will be on INR 1000. Shipping amounts is not considered while your custom duty is calculated. Hence, 50% of 1000INR = 500INR is most likely to be your custom amount; Making your purchase 1500 INR as cost. However every year the ‘yearly budget’ is announced where they announce the taxes on beauty imports so stay updated πŸ˜› and add 10% BCD to it. I KNOW, IT SUCKS!

The duty amount is paid as CASH ON DELIVERY. The package reaches you like any other order and you pay cash as per the duty tax mentioned on it to the delivery guy e.g the 500 INR we talked about is what you’ll pay on delivery as cash. I always keep custom in mind while ordering to be safe and honestly… less disappointed. *sobs*

Small packages and packages with less weight or value under 20$ don’t easily get charged custom however It’s on your luck lol



NYKAA.COM is India’s GO-TO makeup website which ACTUALLY has brought in many international brands to India! Ofra, Too faced, Huda beauty and much more! So if you want to buy a product and you see it on Nykaa already? get it girl! I’m so excited for Charlotte tilbury coming on Nykaa this month *starry eyes* just like Murad skincare was launched today!


There are many Instagram shops in India and yes I understand your concern about trusting them since products are not cheap and you don’t want to pay so much and get a knock off. Listing some of my favourite of Instagram stores that I truly trust and I know they won’t knock you off with money. One can ask prices from different stores and buy wherever you feel is affordable for you. A lot of these pages operate at large scale hence their prices differ because the custom and duty they pay differs from value to value of their each order and as I mentioned they don’t order 5 palettes but 50+ making it sensible on having different prices. I’m sharing the 5 STAR stores I have frequently bought from and not just 1-2 times to be sure I’m suggesting the best to you! Happy shopping!


With a flying 100K almost on Instagram, This page is famously known in Delhi and amongst famous MUA’s of India for authentic products and for bagging many new launches at the earliest and at also being first at times. Handled by Navpreet Kaur Sahni who is based in Delhi also offers COD for Delhi and delivers within a day of ordering at times.

MY EXPERIENCE : My experience with her has been really good. I have received my orders literally sometimes within 5 hours from her and she usually has every product launch up to date in her stock. I highly recommend her page especially for Delhites! This was the first page I ever bought from.

Rating: 5 out of 5.


Started by Paavani, this page is extremely aesthetic I feel! The way she handles the all over feed and story is just so organised! She takes pre orders as well as keeps many products in stock. Offers COD and online payments for PAN India!

MY EXPERIENCE : My second GO TO place for shopping, I have ordered and pre ordered LOADS of stuff with her over time and I am truly happy with the service of this Instagram page! Once I ordered something from her which arrived to me in really bad condition and when I told her she without any questions also refunded me. I have no complaints with this page at all.

Rating: 5 out of 5.


Handled by Ritika, This Instagram page stocks all the brands that aren’t easily found. Very friendly and sweet owner. She is based in NCR and offers COD in Delhi NCR , online payments for PAN India.

MY EXPERIENCE : My experience has been very good with her, I came to know about her when a very good friend of mine sent me ABH riviera palette as a gift to me via her. I haven’t purchased anything in stock from her but I have placed quiet a few pre orders with her and her packaging is SO GOOD that I just HAVE to mention it! There is no possibility that you order something from her and it can arrive broken haha. I ordered a Tom ford bronzer from her on pre order once and Norvina vol 4, both arrived on time and in absolutely perfect condition. Looking forward buying more from her!

Rating: 5 out of 5.


Let’s dollop is another Delhi based seller that I have had really good experience with. They are official resellers for LIT cosmetics and SUVA beauty in India! They offer COD in Delhi and online payment PAN India. Handled by Sammy , They also have a brand of their own BEAUTILICIOUS India wherein they have brushes, lashes, makeup chair, ring light,vanity etc.

MY EXPERIENCE : Very responsive AND responsible people! I had very good experience ordering with them, got within 1 day as well and they were kind enough to send me some of their lashes as gift! Their ring light is used by so many of my friends and I have my ringlight tripod and adapter from them too!

Rating: 5 out of 5.


Handled by Henaa, this page has a website of it’s own where you can shop from! The store is extremely professional and responsible. The founder has her own brand Henaa Hainaa Beauty wherein she offers lashes, gel eyeshadows and sponges. The brand is quite loved in India by bloggers, MUAS and literally anyone who tries it out! The page is based in Mumbai and offers COD pan India, as well as online transfers. The page also take pre orders. Overall, another good one!

MY EXPERIENCE : I had a very good experience with this page! I have ordered Alot from her and never been disappointed. I once ordered a palette as a gift for a friend and it arrived broken, they arranged a new palette on behalf of it because of it being completely shattered. HOW responsible this is I mean! People these days don’t do this hence, I approve this page too!

Rating: 5 out of 5.

I’m going to wind up the long read now, I hope you found great sources to shop from and I’ve been of some help! πŸ™‚ This post was not at all sponsored or requested by any of the stores ; They are completely my 100% honest suggestions and experiences! Comment below anything you’d like me to answer and I’ll see you in the next post. If you want me to talk about anything specific, let me know!

Lots of love!

Sabhyata x

14 thoughts on “How to buy original International products in India & How custom duty works?

  1. I’m so glad you posted this, it’ll be super helpful for everyone looking to buy makeup without having to go through the headache of custom duty calculation and stuff. Very well written and well put-together! πŸ‘πŸΌ

    Liked by 2 people

  2. This is sooo informative and stated in very easy to understand language. Some of the insta resellers u mentioned are really very efficient and trustworthy like makeup_and_u and let’s_dollup I too had an amazing experience shopping from them. It was very thoughtful of you to share this with us. Great goin girl love your makeup πŸ’•πŸ’•

    Liked by 2 people

  3. I was just gonna ask you about customs today as me and my friend were planning to buy from beautybay and I saw your stories about how you ordered Kylie and got without customs being charged πŸ˜‹ Thank you for all the information and well written blog. You are a Pro 😘 I feel much more confident now ❀️

    Liked by 1 person

  4. Thank you thank you , for this post.
    It is legit the mostttt requested question!!
    This was soo helping.
    I can finally buy international makeup.
    First timerπŸ˜‚

    Liked by 1 person

  5. You are a gem of a person truly! And extremely talented at yur work… so kind n sweet like an angel πŸ˜‡.
    This was very informative tysm πŸ₯°πŸ˜πŸ˜˜

    Liked by 1 person

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